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Pizza Hut is now... Pasta Hut?!?


Twozzok

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http://www.telegraph.co.uk/news/uknews/3145545/Pizza-Hut-to-become-Pasta-Hut.html

 

The chain, which launched its first restaurant in Britain in 1973, is replacing its pizza-focused menu with a menu consisting mainly of pasta dishes.

 

This means that as well as the traditional deluxe pizzas, customers will also have the option of ordering more sophisticated dishes such as tomato and mozzarella mezzaluna and prawn and crayfish arrabiata.

 

The re-branding is part of an £18 million revamp package designed to attract new customers and move it into more upmarket terrain.

 

As part of the revamp, the chain is temporarily naming 30 of its branches Pasta Hut.

 

Pizza Hut boss Alasdair Murdoch said: "We've really been on a journey for four or five years, trying to make our food better, offer more variety and quality for the customers.

 

"Now we're putting our food above the parapet. We're trying to say to people: 'Yes, we're great at pizzas, but we're also great at salads and pasta.' Pasta is around 3 or 4 per cent of our sales. I'm very sure in a couple of weeks' time that will be 10 per cent."

 

Mr Murdoch said they have also upgraded their distinctive salad bar and have made improvements in areas including the nutrition and quality of ingredients in their pizzas and pastas.

 

A statement from the company also says that the restaurant plans to sneak 'hidden vegetables in kids' meals'.

 

The re-naming is for a trial period only and customers can offer their thoughts on the new-look restaurants at Pastahut.co.uk.

 

The company will be keen to hear feedback from customers since the decision to change such a big, household name is potentially a very risky one.

 

:blank:

 

 

I hope the trial period fails miserably :(

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Sorry, I can't even feign outrage.

 

A few Pizza Huts will be temporarily renamed, and the chain will stock a healthier range of pasta dishes in addition to their pizzas. I fail to see the point of contention.

 

Ditto.

 

It annoys me when people won't accept changes.

 

 

I think it's a cool twist.

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I've seen them do some pasta dishes at Pizza Hut before, but to rape the place majority style is bullshit.

 

Didn't read it all, but it sounds cool to me! Two best foods in the world combined into one place! =D

 

Now if only I ever went to a Pizza/Pasta Hut...

 

They don't do fish fingers properly at Pizza Hut, so it's still only one of the best foods.

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Sorry, I can't even feign outrage.

 

A few Pizza Huts will be temporarily renamed, and the chain will stock a healthier range of pasta dishes in addition to their pizzas. I fail to see the point of contention.

 

The first sentence in the article worried me: "The chain, which launched its first restaurant in Britain in 1973, is replacing its pizza-focused menu with a menu consisting mainly of pasta dishes."

 

I don't really mind with the place offering other stuff on the side. Pizza Express serves a few pasta or salad dishes, too. But, the main focus is always on the pizza. That is the speciality.

 

How long will it be until they phase out all the pizzas in that place and go pasta only? Change is good, but I don't think you should totally abandon your roots to do so.

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as much as i like pasta/pizza hut, i prefer dominoes ;)

 

 

How long will it be until they phase out all the pizzas in that place and go pasta only? Change is good, but I don't think you should totally abandon your roots to do so.

 

never, they're aiming for 10%within a few weeks, i doubt they'll make it close to even 30% after years of it, everyone loves pizza and pizzas make up a shitload of their profit i reckon, that and drinks.

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as much as i like pasta/pizza hut, i prefer dominoes ;)

 

 

 

never, they're aiming for 10%within a few weeks, i doubt they'll make it close to even 30% after years of it, everyone loves pizza and pizzas make up a shitload of their profit i reckon, that and drinks.

 

Dominoes is just takeaway though, right?

 

Well, I guess it doesn't really make all that much difference to me, anyway. Pizza Express is pretty much the king for me, at the moment. Plus, the dough balls you get there....yummy! :D

 

I just don't see the point in changing things for the sake of it.

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I don't think I've ever had a pasta meal while eating out. I just think that it'll taste just like any pasta meal you can easily throw together. And for Pizzas...I just spend £4.50 on a 14" down at the local pizza place.

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Yeah its taken off really well in the states. While I was in florida they were showing ads of people sitting in posh restaurants and then being fed pizza hut pasta and enjoying it loads.

Might've been a bit silly to show an ad where they thought it tasted like shit. :blank:

Definitely. Dominos is leagues ahead in my books. To me, the cheese on Pizza Hut pizzas is pretty poor and tastes really synthetic.

I diagree, Dominoes, well the one around here is bullshit. Too expensive [not saying Pizza Hut is cheap], takes too long [not saying Pizza Hut is quick], but there's something about the taste which is... shitty.

 

The best pizzas are from Poppa Pizza, which I really need to have one, I've not done so in years.

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Its very risky, but there's nothing wrong with wanting to try it. The only thing is, Pasta Hut sounds just as cheap as Pizza Hut, so how they hope it will appeal to "more upmarket terrain" i dont know.

 

It will never work at the end of the day though. Pizza Hut is too well known for such a big change. It would be like Mcdonalds changing its name to Mcharralds or something.

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1-up Mushroom

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