I've found it hard to explain the Daily Mail to foreigners in the past, but one thing you have to understand is that it is an organisation that trades in, and profits wildly from, fear.
Their readership are terrified- terrified of the gays, the muslims, the left, the immigrants, the liberated women. They fear them all and they hate them. The Daily Mail is all too happy to oblige their paranoia and appeal to their 'traditional moral values' while stirring up hate speech and poisonous rhetoric.
It's a truly vile paper, rightfully despised.