Hahaha.
It's funny, really. That image is hard to argue with but if you take Halo for an example, the nuts and bolts gunplay is so, so much better than the likes of Doom that linear levels don't matter- what matters is the freedom and experimentation available in each individual firefight.
DNF seems, from the trailer, to be all about massive badshits being taken down with lots and lots of bullets. Probably fun (hallo, Serious Sam) but not exactly cutting edge.