But it wasnt on there page. The guy sent them a message asking if the price would change and got a DM answer. He then was having a conversation with a friend about the price and said something a bit stupid but to be honest, not something any one of us probably hasnt said in a forum post etc. ShopTo were not involved in the coversation.
As someone in the NeoGaf thread said, its the equivalent of standing outside a store and complaining about a price to a friend then having someone from the store come out and cancel your preorder.