There's no need to resort to name calling.
I remember when this was first announced, I got very excited. Dreaming of a time spent shooting planes out of the air by bursting balloons full of paint. Meanwhile, Ant and Dec stood nearby dressed hilariously as RAF pilots, cracking wise about my efforts.
Then I discovered that we wouldn't be shooting planes down, but instead firing inky guns held by some sort of bizarre squid like beings. No matter, I thought, the game may have taken a bizarre direction, but at least it'll still have the comedy capers of the Geordie duo at the helm. I still planned to buy it, day 1.
Then the news dropped. Ant and Dec weren't attached. There would be no Newcastle musings. No theme tune. No moustaches. Not even a side splittingly funny scarf that has been made to look like it's blowing in the wind using wire.
That was the last straw for me. I knew I would not be buying the game from then on.
You can throw names around as much as you like, but you'll never hurt me as much as I was hurt that day, when my dream died.