I can imagine the UK bit was easy to deal with as BBC, Channel 4, ITV and Sky are eager to do all these things and implement their OD services, among other things, on as many platforms as possible. I mean hell, iPlayer was most popular on the Wii for a very, very, long time
My gut is telling me that it's the rest of Europe holding this back and they stupidly want to give it to all of Europe at once.