I was round at a friends yesterday with a few others, just chilling having a drink and takeaway after work, we had some music channel on (not sure which) and the Splatoon advert came on. After it said "Nintendo's online 4vs4 shooter" (those words from what I recall), one of my friends asked me about it so I told him the premise.
He started talking tactics and strategy etc. (we used to game on CoD/Battlefield on the 360), when I mentioned the game had no voice-chat, this of course bewildered them and they lost any interest, laughing it off. One of my friends (who doesn't game) asked why would they have it so you could not even be able to talk to your friends... I had no answer of course.
Idiots Nintendo, idiots. Still, there are adverts out there and this was around 11pm at the time.