I agree to an extent – but, like you say, similar to other IP of theirs, it's the absolute mismanagement of the IP by Ubisoft which I think did that game in.
Botched the revival of the IP with a Sands of Time remake which is now stuck in development hell after a terrible first showing; released that roguelike Prince of Persia in early access; then "actually" came back with Lost Crown, which I don't think did nearly enough to differentiate itself on the surface from other games in an INCREDIBLY stacked genre.
It also then wasn't backed by them, that game came and went very quickly, yet Outlaws – one of the biggest AAA fumbles of an IP, I mean it's open world Star Wars game for crying out loud, how do you fumble that? – got a marketing budget which likely dwarfed the production budget of anything Prince of Persia we've seen in the last 5 years. Hell, it probably dwarfed all three projects combined!
One of those rare instances in this industry where I think they've reaped what they sowed talking about the big wigs when I'm saying that, obviously; 19000+ people employed and I don't want to imagine how they're feeling right now after getting this update.