Itunes i think was the innotive thing about Ipod, being able to buy tracks online and ahve them on the go, good idea, and a defo moneymaker, now with the Ipod Video, they are selling television series and stuff, so ipod also helped the UMD to flop, and the fact UMD wasnt advertised that much was possibly another reason, but yea sony are copycats, i mnean look, there acting like nintendo in the N64 era, arrogent and cockey with high dev costs