My decision was made in June at E3, i'm getting a PS4 at launch, to go along with my WiiU i picked up earlier this year.
When Microsoft revealed the new Xbox, i certainly didn't fancy the then restrictions and DRM of the console. I like to be able to trade games to friends and trade them in for money off, and that is what the PS4 delivered to me at E3. Microsoft could have stuck to their guns, but backtracked too much for my liking. And the price is something that is wayyy too high even for me.
This will be my first console launch, i've usually waited a year or so before getting a console.