How much value do you guys place on the figures themselves? Let's assume they offered no in-game content whatsoever and they were just little figurines, how much would you expect to pay for them in stores? I would say about ten quid, same price they are now. To me, you're buying something to put on your desk, the in-game content is a bonus. I don't see it as expensive DLC at all.
And frankly let's face it, Nintendo's finances aren't exactly in the healthiest of states, if this helps them get back into the black, then I'm all for it, especially since mainstream gaming seems to have moved on.