Whole thing is nonsense.
People crushing each other on the high-street to grab crappy products which were marked up before their reduction, fighting each other over them, even though they didn't even know they needed it til they got there. And the stupidest part? The item will have been that price all year round online. Morons hear some buzzword come across from the States and think they're going to get the saving of a lifetime. I hope it's all an embarrassing mess with deep repercussions that stops it returning next year.
The only thing that used to be worth watching out for annually was Amazon's Lightning Deals, now they've massively oversaturated them by running 10x the products, 90% of which are now extremely average, and for 5x as long. Because it has a name and a following now, there's no need to actually make the deals worthwhile in order to sell everything...
Calm yo' consumerism, humans, and never value a TV above another person. Especially a shitty out-of-production LCD rebranded as Polaroid (as if that makes it more attractive).