This view is now pretty much outdated (Sony used to be overpriced). However recently I bought a 42" KDL42W653 for £430 about 11 months ago with a 5 year warranty and for the price it couldn't be beaten. Its input lag is ridiculous levels of low and the form factor/thin bezel of the TV rocks. The picture itself is also great, with the TV essentially looking like it's off when it produces blacks. Add on top of that; in the future Sony are bringing their game streaming service to their Bravia range and it's a good shout. Can't recommend it enough.