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http://www.mcvuk.com/news/read/nis-america-cuts-ties-with-persona-publisher-atlus/0165969

 

Publisher NIS America will no longer be releasing games from Japanese firm Atlus in Europe, MCV can reveal.

 

That’s according to NIS America MD Takuro Yamashita, who said that since Atlus was purchased by Sega it has becoming increasingly difficult to work together.

 

Not only does this mean that Atlus titles will not be published in Europe by NIS America; titles from the latter will not be distributed by the former in America.

 

In the past, NIS America has released titles such as Persona 4 Golden, Etrian Odyssey Untold 2: The Fafnir Knight and Persona Q on the behalf of Atlus in Europe.

"Around ten days ago, we terminated our alliance with Atlus in Europe and the US," Yamashita told MCV.

 

"Atlus became very picky about selecting the European publishing partner after it was bought by Sega. It always cherry picked its EU publishing partner based on who offered the highest minimum guarantee on a title by title basis. I noticed that it was very difficult for NIS America to establish an equal-partnership with Atlus.

 

"Atlus and its European games have contributed a lot to the expansion of NIS America in Europe. I would like to express my greatest appreciation to them for that."

 

Shit...

  • 2 months later...
  • 1 year later...
Posted

About time!

Quote

Persona publisher Atlus will handle the European publishing of its own titles going forward.

Previously the company had used third-party publishing partners, including Koch.

The move is part of the company's acquisition by Sega. The new team already features commercial director Simon Inch, and will add a PR manager and a product marketing manager in due course. All three will operate out of Sega Europe's offices in London.

 

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