Why should we get something that's taken extra time and effort to develop for free? Buy a £10 Mario amiibo and as well as the figurine you get a racing suit in MK8, bonus items in Hyrule Warriors, a trainable AI fighter in Smash, a Yoshi skin and a Mario board in Mario Party 10 (and probably other things I'm forgetting) not to mention dozens more to come over the next few years). All of that from 1 figurine. Again, why should we get content that's taken extra development time for free? And in reply to your original point, yes I do think it's a bargain.