This absolutely needs online co-op. It'd be a blast having four of you, each starting at different points having to meet up and survive together. When one of you gets bitten, they respawn somewhere else and have to get back to the group, the group could then take out your previous characters zombie and collect your items for you.
But if it's single player only survival mode, I'll not bother at all.
I see this being the WiiU's Red Steel.