Dante Posted September 15, 2009 Posted September 15, 2009 GameSpot - Parts of his presentaion at DBS Technology Conference in San Francisco. For one, the executive explained how he expects. The executive also showed off animation technology he hailed as the future of storytelling in games, pegged the next generation of consoles as being two years out or more, and explained openly why he wants a company culture infused with skepticism, pessimism, and fear. On the Guitar Hero topic, Kotick told analysts and investors about some potentially big changes in store for the rhythm franchise. When asked about a Guitar Hero game that didn't need a console to operate, Kotick bluntly appraised its benefits. "I think what the untethered Guitar Hero does is equal the playing field a little more and give you some leverage with first parties when it comes to downloadable content and the business model," Kotick said. When he wasn't promoting the company's games or technology, Kotick was celebrating its laser-like focus on the bottom line. He pointed to changes he implemented in the past as being particularly beneficial, such as designing the employee incentive program so it, "really rewards profit and nothing else." "You have studio heads who five years ago didn't know the difference between a balance sheet and a bed sheet who are now arguing allocations in our CFO's office pretty regularly," Kotick said. He later added, "We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games." If that sounds like it would create a corporate culture that isn't all sunshine and hugs, then it's "mission accomplished" for Kotick. The executive said that he has tried to instill into the company culture "skepticism, pessimism, and fear" of the global economic downturn, adding, "We are very good at keeping people focused on the deep depression."
Nolan Posted September 15, 2009 Posted September 15, 2009 :/ I think we have a worthy successor to Mr. Kutaragi
Deathjam Posted September 15, 2009 Posted September 15, 2009 You me and most of the gaming community. Don't think I have an activition game on my shelf.... EDIT: Oh god i do i do! But it's COD4 and it's not mine! It's a friends I swear!
Shino Posted September 15, 2009 Posted September 15, 2009 I swear, this dude is the fucking devil. If were at Activision after hearing this, I would fucking choke him with 1$ bills.
Aimless Posted September 15, 2009 Posted September 15, 2009 He seems to have a bad case of coprolalia or something; Kotick is basically Peter Molyneux's evil twin.
CoolFunkMan Posted September 15, 2009 Posted September 15, 2009 Seriously, this guy needs to be silenced... .....with a bullet ...to the brain... ....
MATtheHAT Posted September 15, 2009 Posted September 15, 2009 Ironically, Activision was formed by ex Atari employee's. Pissed off at their boss calling them 'no better than towel designers'. Then Atari went on to release E.T, and......well.....you know the rest.
Ryan Posted September 15, 2009 Posted September 15, 2009 Stop posting his picture for the love of God!!!
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