Elkjøp is ready for a price war, just like with the DS. Bergsala (who are marketing idiots, by the way), priced the DS at 1499,- kroner, which converts to $232.50. Elkjøp cut a third off the price.
I've been talking to a guy at Elkjøp from time to time, and he said after Electroworld (and Elkjøp-hosted electronics show), the chain wants to focus a lot on the Wii.
Last time I spoke to the guy, he said they would sell the Wii for 1999,- kroner, or $310. It's not incredible, but at least it's not full price. Hopefully they won't price it higher now Bergsala's released the official prices.