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Nintendo Raids The Bank


Dante

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Leading platform holder Nintendo prepares biggest ever annual first-party software marketing expenditure for Wii in the UK.

 

Nintendo UK is to dedicate more marketing spend to Wii games in 2007 than it has ever forked out on a console’s first party software in a single year.

 

MCV understands that the domestic campaign for the recently released Mario Strikers Charged Football cost more than £1 million – and promotions for Mario Party 8 and the Wii version of Big Brain Academy will both exceed this figure.

 

The firm could not confirm the figures, but Wii product manager Rob Lowe told MCV: “As both Mario Party and Big Brain Academy are being aimed towards very broad audiences, we need substantial mass-market campaigns to back them up.

 

 

“These campaigns are of equal size to that of Mario Strikers initially – but will run for longer, with a second burst at Christmas.

 

“We are looking at much longer sales curves on these titles that will hopefully sell at a high rate for many weeks. Therefore we need to prolong the campaigns over months rather than weeks, along with a second sustained period of media coverage around the Christmas season.

 

“This goes against the traditional way to market video games, but we aren’t going after the traditional audience – hence the large investment.”

 

MCV.Uk

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Why don't you give the money to the people translating Super Paper Mario, they're clearly on strike.

 

I don't know why people are still complaining about this, the paper mario games are heavily humour based, and translating them have much less to do with translating word for word, but completely changing the dialogue and humour to suit each region. More subtle or tongue in cheek for Enlgand, more slapstick for france, more blatant and obvious for America etc. That will take a lot of time and effort. Give them a break.

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At least Nintendo is advertising their stuff nowadays. Before Wii/DS, my whole life I only say 2 nintendo commercials. Yeah 2, one for the Cube/Luigis Mansion (Which actually sold me.) And one for LoZ OoA/OoS, which I had already owned at the time.

 

But I guess their spending on other things as well as commercials. Living in Alaska my whole life I never really saw a bunch of Nintendo Advertising... But I still played lots;)

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I don't know why people are still complaining about this, the paper mario games are heavily humour based, and translating them have much less to do with translating word for word, but completely changing the dialogue and humour to suit each region. More subtle or tongue in cheek for Enlgand, more slapstick for france, more blatant and obvious for America etc. That will take a lot of time and effort. Give them a break.

 

I'll give them a break when it's apparent NOE are actually doing something. I understand it takes longer but we don't even have a release date.

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Well the advertising clearly worked for Kawashima & Mario DS.....Keep it up 'tendo.

 

True. My only worry is that they run out of ideas and the advertising stops being of the smart original kind and just gets annoying and repetitive. Imagine Xmas when we could have the Metroid and SMG advertising as well. They will need to change to hook of the adverts completely.

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