One day (a long time ago) I was walking with a friend when a person that knew my friend saw him and started talking for about 1 hour. It was boring, but at one point he was talking about gamecube. He is one of those bad guys that said nintendo was for kids and such, until he played Metroid, then he bought a gamecube and he now likes nintendo.
I do think a bit of better publicity, like "Marilyn Manson likes DS" is what they need.