I think you can generally divide the gaming audience into three audiences (remember the word generally!):
- Hardcore gamers (teenagers and up who game online, use socials and play AAA powerhouse games mostly)
- Young kids (who aren’t attached to a company yet, play cheap mobile games, are hard to predict, get driven by school yard and influencer crazes)
- Old farts (who are driven by nostalgia, unique gaming experiences, see games as art, like quirkiness)
Switch caters very nicely to the last audience and seems to do ok in the second one and even gets some sales out of the first. That’s why it is a success I think.
But Nintendo would be smart not to expect all those Switch owners will automatically stay with Nintendo through the next generation. They need to stay focussed on what those audiences want that isn’t already catered to by Sony, Microsoft, PC, Mobile or maybe now even Google.