So, instead of being sheep and getting X Factor Stuff, the sheep went to the Rage route and succeeded.
It really isn't that fair though as many people bought multiple instances of Rage (at least from what I can tell, I know lots of people I have on my facebook bought at least 3.
The mentality behind this entire thing has made me laugh so much. "Lets not be sheep, lets all do this instead"
Personally, I'm going to listen to Christmassy stuff and not cacky death metal