Which they aren't doing, I might add.
People seem to think that the endgoal of consoles is to get units out there. Well, yes, that is the main goal, but not at the cost of the entire company.
Microsoft is still $6bn in the red cumulatively because of that. Sony lost the entire warchest they made from the PS1 & PS2 doing that. Why people want Nintendo to, I have no idea.
Hell, people keep suggesting putting it at a price lower than PS3 & 360 are new. It's ridiculous.