The more I think about it, the more I think Nintendo are marketing the Switch as a back to basics console. Think about it, it has literally no extra fluff in the device. It has the games, settings and shop. That's it. Other things are relegated to apps. Miiverse has been removed in favour of direct to social media. No multimedia capabilities or software at launch.
It is a pure, unadulterated, games device, and I think that's pretty cool. While it sucks that them doing that means there may not actually be any processing power left for the features we want such as Friend list, lobby, activity log etc., I think it's neat