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Posted

A company made up of former Nokia employees has shown off Jolla, a new smartphone with a custom operating system known as Sailfish.

 

The software has been built from the remnants of MeeGo, a project abandoned by Nokia in 2011 in favour of adopting Windows Phone for its handsets.

 

The Jolla phone - pronounced Yol-la - is due to be released by the end of the year, and will only be sold online.

 

It will enter a market already heavily crowded with several operating systems.

 

"For a couple of years we haven't had anything really interesting in the mobile phone market," said Antti Saarnio, chairman and co-founder of Jolla.

 

"This creates opportunities for newcomers to come in. It's different, but it's purposefully different."

 

The Other Half

 

The phone has a 4.5in screen, with an eight megapixel camera. It also supports 4G and is compatible with apps made for Google's Android.

 

Among the handset's other features is what the company has called "The Other Half."

 

The coloured back of the phone is interchangeable - and the operating system's interface will change depending on what type of cover you have.

 

These changes could include, for example, team colours for a football team.

 

"You connect it to the phone, and the user interface reflects the players and colours of the team," Mr Saarnio told the BBC.

 

"It's an interesting way to show you 'belong' with something."

 

He would not confirm how exactly this feature works - but many speculate the use of near-field communication (NFC) technology.

 

Splinter group

 

Mr Saarnio left Nokia in 2011, along with several other employees who had been working on a joint Nokia-Intel project to create a new mobile operating system to rival the likes of Apple's iOS and Google Android.

 

Nokia released one handset running the MeeGo software, the N9-00.

 

Mr Saarnio felt it was not given enough of a chance to succeed.

 

"The team really felt that this was one of the best phones in the market, even though it was quite under-marketed," he said.

 

"Everybody felt so strongly that they wanted to continue."

 

Several of the team left the Finnish mobile giant to start their own company and remain working on MeeGo, which it has renamed Sailfish.

 

Despite leaving the company, Mr Saarnio said he wished Nokia well - and that Jolla was open to letting them use Sailfish in future handsets.

 

"We are actually quite open - we are offering this operating system for other smartphone makers to use.

 

"Let's wait and see and we will just do our best in our business."

 

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Source: BBC

 

 

 

What do people think? Could be a big player, and possibly spice up the mobile OS market. The fact that it's compatible with Android apps is a huge bonus (and frankly, is necessary for anybody to compete).

Posted (edited)

I just bought a N9 a few months ago. Since I like the OS, I was interested in the new phone, but as I’m also a sucker for design (hence why I still bought a N9 after all this time), my interest is quite a bit lowered now the promo pics have shown up. The phone is not ugly.. But it isn’t fantastic looking either. Anyway, I have no need for a new phone for quite a while, but I’m certainly going to keep up with Jolla news.

 

Edit:

That said.. It ships end of this year. And I’m also a suckert for exclusive gadgets with a huge nerd factor. Just like the N9, there’s absolutely nobody else in my environment who will have one. End of the year should be enough time to reconsider and pony up the 400 euros if I do change my mind.

Edited by Sméagol
Posted
The phone is not ugly.. But it isn’t fantastic looking either.

 

Yeah, it's pretty bland. As a new company, a fantastic/interesting looking product can really set you apart, give you a distinct proposition, and get people talking about you.

 

Hopefully this isn't just a "me too" product.

Posted
It will be interesting to see if Jolla, Firefox or Ubuntu will do well.

 

I hope so. Whilst I don't personally see the market as having excessive flaws at the moment, oligopolies are always risky.

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