Pardon my ignorance, but under what language does wii have a meaning? Other than meaning we, but spelt in a way to look cool. Hell if they wanted, why not call it We. At least people will get the meaning.
It's name not being in English doesn't concern me, the fact that casuals won't consider giving it a sniff because it sounds like toilet slang. And the company going down the pan (pun intended) concerns me.