$99?
I know, even better idea, give it away!
Seriously, there is no way Nintendo could sell if for $99, first it would be too much of a loss for them, second it sounds, exactly it would be, cheap, and
cheap = rubbish, low quality.
£150 certainly sounds better to me, but up to £200 would probably be OK too.
They may go somewhere inbetween like £179?