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Burger Kings New Advertising Scheme


Kirkatronics

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I'm not getting how this is good advertising...

 

Basically they're advocating bastard-like behavior.

 

Yeah, they'll get publicity for it - but at the end of the day I choose not to eat at Burger King because the food tastes worse than McDonalds (which in turn tastes worse than a home-made burger), not because of some advertising campaign.

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I'm not getting how this is good advertising...

 

Basically they're advocating bastard-like behavior.

 

Yeah, they'll get publicity for it - but at the end of the day I choose not to eat at Burger King because the food tastes worse than McDonalds (which in turn tastes worse than a home-made burger), not because of some advertising campaign.

 

umm, yeah? that.

 

It's very clever: food advertising can't sell an actual product that easily (especially in today's more health conscious environment) so what they're doing is just brand awareness. They're creating a bit of controversy, getting people talking and using a red hot site to do the work for them. :awesome:

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