"I've got consoles at home but I wouldn't sit and play an 18-rated game with my family on the Wii," he said. "Is there space in the Wii market for that? I think there is, but again, it's all about finding out how big that is. Is it 5 per cent? If it's five per cent of the market and you can own that space it's worth doing because you can achieve volume. If you can't own it at five per cent, it's not worth doing, quite frankly," he added.
Brennan said that the company isn't going to announce a dedicated label for the Wii as some of its rivals have, and it isn't about to churn out sugar-sweet titles for the tween market.
"We're not going to establish a new range and call if 'My Girly Game Range' or whatever these other companies are doing, it's so me-too and boring. "
For real, For real,
After recently playing Fallout 3 i believe these guys are a talented bunch and understand how to immerse you into a playground they have created.
I look forward to hearing more and more to the point this is quality news.