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In a press release issued by Nintendo of America today, the company announced an executive re-structuring which includes a promotion of Reggie Fils-Aime, formerly the executive vice president of Sales and Marketing, to president and chief operating officer (COO).

 

The current President of Nintendo of America Tatsumi Kimishima has been re-assigned the role of chairman of the board and chief executive officer (CEO), where he will oversee the overall management of Nintendo of America and continue to serve on the boards of both Nintendo of America and Nintendo Co., Ltd. in Japan. In addition to this, Mike Fukuda has been promoted from senior vice president of Business Development to executive vice president of Business Development.

 

Fils-Aime will continue to oversee the Sales & Marketing department of Nintendo of America in addition to leading the company's day-to-day operations, which include the North American launch of Wii, Nintendo's next-generation console. It is unknown when or if Fils-Aime's previous position of executive vice president of Sales and Marketing will be re-filled.

 

"Around the world, Nintendo DS has been steadily drawing more people into the video game category," said Satoru Iwata, president of Nintendo Co., Ltd. "With the upcoming introduction of Wii, along with the strength of this new leadership team and strong executives already in place, Nintendo will continue to dramatically change the way consumers of all ages interact with their video game console on a daily basis."

 

Fils-Aime's promotion marks the first time in the history of Nintendo of America that a man not of Japanese descent has been appointed president, which some may view as a testament to the forward-thinking nature of Satoru Iwata's presidency at NCL.

 

All of these announced promotions are effective as of the issuing of the press release.

 

Source:The Wiire

 

Well done Reggie!

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