Woolies have put the price back up to about £32.99. However...
(from moneysavingxpert.com)
"20% off Woolworths - Click 'n' print an online voucher
You can get up to 20% off in store at Woolworths just by clicking and printing this Woolies voucher (we have express permission from Woolworths to share this voucher you). It will entitle you to 10% off music, DVD's games hardware (including consoles!) and software, mobile and accessories, electricals, electronic instruments and sat navs and 20% off everything else in store including books.
Just print out your voucher and use it in store before Sunday 30 November.
Woolworths is in trouble financially, and in talks for the whole chain to be sold for £1. Yet this isn’t a worry if you’re in store, buying and immediately taking things away. The only possible negative is if the good has a fault, in the event Woolworths isn’t rescued and were to go kaput, you wouldn’t be able to take it back. Yet for things like CDs, books, games etc its not usually an issue. For bigger purchases (e.g. games consoles) use free Section 75 Consumer Protection."
I'd include the url, but haven't posted enough. Anyway, makes the game about £26.50