Speaking of advertising; while I think Nintendo are doing really well with Nintendo DS at the moment (though the Channel 4 comedy night ones are awful), I think they can expand with the Revolution. This is their chance to really break gaming out into the mainstreak, so, while I hope they create a strong brand identity like they have with DS ("Open up and play" > "Touch me") I'd like to see adverts for this thing everywhere. Like, Zelda and Red Steel in FHM, Bob Ross in old people's magazines, Battalion Wars and Mario in younger magazines, Mario Party and Wario Ware in puzzle books and on Challange TV, Pennant Chase on Sky Sports, things like that.
They should retail these things in Next and Topshop and places like that.