jammy2211 Posted October 15, 2007 Share Posted October 15, 2007 http://www.consolegaming.eu/newspost.php?id=355 October 15th, 2007 - AdvertisingAge have awarded Nintendo with a Marketer of the Year Award for their steps forward in the gaming world via the Wii. AdAge say Nintendo have created new types of gamers, and through sheer marketing brilliance have brought videogames to the homes of people who've never picked up a controller before in their lives. Julie Shumaker, VP-sales for in-game agency Double Fusion and former Electronic Arts national sales director had this to say about Nintendo: ''They've always had a wonderful conviction about the market they will own. They saw Xbox and PlayStation duking it out over tech specs ... and realized, 'Hey, let them go ahead and let them fight it out over the 18 to 34 year old males. We can expand the market.' " Thanks to smart marketing, Nintendo has seen the awards roll in, and profits are rising all the time. Nintendo stock is at an all time high, the company is now worth 10 trillion yen (EUR71 billion or £49 billion), which puts them right up there with Japanese car giants Toyota and Mitsubishi, and shares are worth 70,600 Yen (EUR420 or £294). And with major first party games getting releases at the end of 2007 and into 2008, the future only looks good for Nintendo. Gotta say, I think they deserve it. Although the adverts don't really appeal to me, being a more veteran gamer, they're extremely successful at what they do and certainly seem to get the Wii Brand into more peoples heads then PS3 or 360 adverts. Thoughts anyone? Link to comment Share on other sites More sharing options...
flameboy Posted October 15, 2007 Share Posted October 15, 2007 I wouldn't say Nintendo have particularly marketed their console that well... the adverts are still pretty few and far between and aren't from what I've seen on as much when the more casual shows are on. I mean ok at E3 and such like they made a big song and dance about the casual market and shifting paradigms but the casual market isn't going to be sat watching a live stream of the conferences etc... like we all do... I think it has spread far more through word of mouth and news articles... Link to comment Share on other sites More sharing options...
jammy2211 Posted October 15, 2007 Author Share Posted October 15, 2007 I wouldn't say Nintendo have particularly marketed their console that well... the adverts are still pretty few and far between and aren't from what I've seen on as much when the more casual shows are on. I mean ok at E3 and such like they made a big song and dance about the casual market and shifting paradigms but the casual market isn't going to be sat watching a live stream of the conferences etc... like we all do... I think it has spread far more through word of mouth and news articles... The E3 press conference was infront of the entire American Mainstrea media (Washington Post, News Channels etc). That's why the whole thing was so focused on casuals, and Wii Fit, cause they were trying to give them something to write about. I think they need to up the anti now it's approaching Christmas, and need to really start pushing Super Mario Galaxy, Metroid, Mario / Sonic Olympics and some of the third party games, but so far so good I'll say. The Wii name is so great in sticking in peoples heads. Link to comment Share on other sites More sharing options...
Goron_3 Posted October 15, 2007 Share Posted October 15, 2007 They've done a good job advertising, but the Bioshock TV advert is the still the best games related tv ad thats come out this year. Link to comment Share on other sites More sharing options...
Tellyn Posted October 15, 2007 Share Posted October 15, 2007 Well done Ninty. This is living. They've done a good job advertising, but the Bioshock TV advert is the still the best games related tv ad thats come out this year. Can't say I've seen it. Link to comment Share on other sites More sharing options...
Pit-Jr Posted October 15, 2007 Share Posted October 15, 2007 Though i personally despise Wii commercials , theyre obviously having an impact so.. more power and all that Link to comment Share on other sites More sharing options...
Hellfire Posted October 15, 2007 Share Posted October 15, 2007 I wouldn't say Nintendo have particularly marketed their console that well... the adverts are still pretty few and far between and aren't from what I've seen on as much when the more casual shows are on. I mean ok at E3 and such like they made a big song and dance about the casual market and shifting paradigms but the casual market isn't going to be sat watching a live stream of the conferences etc... like we all do... I think it has spread far more through word of mouth and news articles... The thing is marketing a console and advertising it is completly different. The sales clearly show that it was very well advertised. Link to comment Share on other sites More sharing options...
Kurtle Squad Posted October 15, 2007 Share Posted October 15, 2007 Has there even been any PS3 adverts Link to comment Share on other sites More sharing options...
Guest dynastygal Posted October 15, 2007 Share Posted October 15, 2007 Has there even been any PS3 adverts In all honesty, I've not seen one at all on tv... Link to comment Share on other sites More sharing options...
dannbrownn Posted October 15, 2007 Share Posted October 15, 2007 Has there even been any PS3 adverts In all honesty, I've not seen one at all on tv... The only ones i have seen are the very first launch advert and then the heavenly sword one as well! But it would be unfair to take from my experince as i am to busy playing games to watch tv! lol Link to comment Share on other sites More sharing options...
Blue_Ninja0 Posted October 15, 2007 Share Posted October 15, 2007 Has there even been any PS3 adverts Well, actually the only adverts I see in Portugal about videogaming is about the PS3 or PS3 games with almost no exception. Maybe 1 or 2 Xbox360 ones. Link to comment Share on other sites More sharing options...
Guest Maase Posted October 15, 2007 Share Posted October 15, 2007 Well, actually the only adverts I see in Portugal about videogaming is about the PS3 or PS3 games with almost no exception. Maybe 1 or 2 Xbox360 ones. But here in Portugal Wii is the most selled console of the Country, so that means that they are having Sucess from one point at least Link to comment Share on other sites More sharing options...
Speedfreak Posted October 15, 2007 Share Posted October 15, 2007 Change the thread title. They won an award for marketing, not adverts. There's a pretty big difference. You could debate just how enjoyable their adverts are, but you couldn't argue with the success they've had with Wii and the new markets they've opened. Link to comment Share on other sites More sharing options...
steggy Posted October 16, 2007 Share Posted October 16, 2007 I wouldn't say Nintendo have particularly marketed their console that well... the adverts are still pretty few and far between and aren't from what I've seen on as much when the more casual shows are on. I mean ok at E3 and such like they made a big song and dance about the casual market and shifting paradigms but the casual market isn't going to be sat watching a live stream of the conferences etc... like we all do... I think it has spread far more through word of mouth and news articles... I think it must be the programs you watch as I've seen loads of Nintendo adverts on TV. And most programs I watch I sky+ so fast forward through them alot of the time, but still manage to see a nintendo one and have a look at it. The most recent ones being Super Paper Mario, Trauma Center and Big Brain Academy, oh and I've seen that brain age 2 one loads of times. I don't see them as much now, but earlier in the year alot of the comedy shows on UKTVG2 were sponsered by the DS too. Link to comment Share on other sites More sharing options...
Guest dynastygal Posted October 16, 2007 Share Posted October 16, 2007 Seen tonnes of Wii and DS adverts, not to mention sponsorships of programmes. Link to comment Share on other sites More sharing options...
Patch Posted October 16, 2007 Share Posted October 16, 2007 Thoughts anyone? I think you should post this in every single one of those threads that grumble about how Nintendo need to do more advertising. You got a couple of hours? Change the thread title. They won an award for marketing, not adverts. There's a pretty big difference. Er . . . oh. Good point. Link to comment Share on other sites More sharing options...
jammy2211 Posted October 16, 2007 Author Share Posted October 16, 2007 I swear I heard the sound effects for DS and Wii adverts more often then watching the adverts. The TV is left on in the background so I guess that explans it. Oh, and I must have seen so many Phantom Hourglass adverts this week. Still hasn't got me to buy the game yet, but it's on my to-do list. Link to comment Share on other sites More sharing options...
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