Nothing has never been about industry support though. It has always been about what the general market buys. Just take Minidisc as an example, it had a crapload of support from the industry but consumers failed to buy it.
The average consumer cares about a few things.
1. Price, The cheaper the better (HD-DVD)
2. Quality, They will weigh this point to point 1 (HD-DVD)
3. Name, DVD is recognisable while Blue-Ray is not
And dont think that the average consumer cares if Blue-Ray has bigger discs or better quality. It wasnt until 2002-2003 that DVDs finally overtook the VHS in sales. It took them 6 years to reach that point, see any reson why it would be any shorter now? And dont you think there will be a new format in 6 years ? ^^
Wikipedia says this :
HD DVD is promoted by Toshiba, NEC, Sanyo, Microsoft, Hewlett Packard, Intel, among others. In terms of major studios, HD DVD is currently exclusively backed by Universal Studios, The Weinstein Company and is non-exclusively backed by Paramount Pictures, Warner Bros., New Line, HBO, DreamWorks, Image Entertainment, Magnolia Pictures, Brentwood Home Video, Warner Music Group, Ryko, Goldhil Entertainment, and Studio Canal.
Are those not counted as movie studios ?
I will do the digging for you here. Also from wikipedia :
Universal Studios (sometimes called Universal Pictures), a subsidiary of NBC Universal, is one of the major American film studios.
Oops :P
BTW you still havent posted where you got the info about Ps3s Blue Ray drive